
Project | New urban quarter for the cultural and creative sector in a historical context |
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Client | Glockenweiß GmbH |
Size | approx. 24,500 m² GFA in total |
Time Frame | 2020 – 2023 |
Services | Design (workshop and dialogue procedure, 1st prize) |
Status | Concept |
Landscape Architecture | schönherr Landschaftsarchitekten PartmbB (herrburg Landschaftsarchitekten) |
Visualisation | Tomi Maslovarić and Quatre Caps |


Outside is a venerable garrison city and royal seat, inside is a lively urban mix of studios, shops, exhibition spaces and much more: The design for the new creative quarter in the historic centre of Potsdam unites continuity and innovation to form an unexpected ensemble. While the street fronts establish a sedate framework thanks to their prominent, high-grade façades modelled on the historical built surroundings, the versatile structures of the campus-like development allow a creative world of sensations and work to unfold inside. After passing through the portals, you are immediately immersed in an exuberant village distinguished by its diversity and explicit workshop character.
The buildings, designed as modular skeleton structure, offer great flexibility and are conceived to meet constantly changing long-term functional needs. The deliberate use of precast elements ensures an efficient and resource-friendly constructive form of high quality that also possesses high recycling potential in preparation for the eventuality of conversion or possible dismantling. All outdoor areas and paths along with portions of the roofs are designed as communal spaces that offer room for diverse events and happenings. The permeable design of the ground floor zone enlivens the village further: covered arcades and large glazed openings blur the border between inside and outside and afford maximum visibility for the protagonists.




