Eleq’s goal: to build cost-effectively and yet convey to the outside world an attractive and striking image. The Dutch manufacturer of electro-technical systems is part of a rapidly growing market. Thus, for its new company headquarters, such aspects as the surrounding infrastructure or future expansion opportunities were vitally important. The result is a development centre that’s almost 7,000 square metres in size, in which production, storage and research facilities are combined, and yet short communication routes and optimal production processes are guaranteed. Tight control over costs have enabled an extra element that’s now indispensable: an oversized ‘copper wire’ wrapped around the façade of the central administration building. Coiled like a transformer, it alludes to the core product of the company’s success, turning the functional building into a real eye-catcher, pulsating with life and dynamism.